Search engine optimization
Adapted from Wikipedia under CC BY-SA 4.0. Contributor history · Source revision 1376765228. This deck is adapted and shared under the same license.
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Search engine optimization
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Search engine optimization (SEO) is the practice of improving the visibility and overall performance of websites and web pages in search engine results pages (SERPs).
The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.
In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint rather than a directive.
SEO is one approach within digital marketing, alongside other strategies such as pay-per-click advertising and social media marketing.
Optimization techniques are highly tailored to the dominant search engines in the target market.
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google.
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